The influence of scuba diving experience on divers' perceptions, and its implications for managing diving destinations.

Scuba diving experience-which can include accumulated diving experience and familiarity with a diving location-is an important descriptor of diver specialisation and behaviour. Formulating and applying generalisations on scuba diving experience and its effects could assist the management of diving destinations around the world. This requires research that tests whether the influences of scuba diving experience are consistent across divers' segments at different locations. The study assessed and compared the influence of scuba diving experience at two study areas in Italy and Mozambique. Scuba divers (N = 499) participated in a survey of diver segmentation, experience, and perceptions. The influence of diving experience on perceptions was determined using canonical correspondence analysis (CCA). Experienced divers provided positive self-assessments, were less satisfied with dive sites' health and management, and viewed the impacts of scuba diving activities less critically than novice divers. Scuba diving experience exerted similar influences on divers, regardless of the study area. However, remarkable differences also emerged between the study areas. Therefore, the use of generalisations on scuba diving experience remains a delicate issue. Recommendations were formulated for the management of experienced scuba diving markets and for the use of generalisations on diving experience to manage diving destinations.