Structural problems require structural solutions.

Chater & Loewenstein criticize behavioral scientists' reliance on individual-level ("i-frame") analysis, observing that this impoverishes policy interventions and stymies scientific progress. We extend their analysis to argue that structural factors bias and perpetuate behavioral science toward the i-frame. Addressing this problem fully will require structural changes to the training, peer review, and granting structures that confront research scientists.