ASSESSMENT OF CONSUMERS' PREFERENCE FOR ORANGE-FLESHED SWEET POTATO PUREE CHAPATI: A CASE OF RURAL AND URBAN CONSUMERS IN KENYA.

The study demonstrated that consumers exhibited a positive preference for OFSP puree chapati. In order to increase the consumption of OFSP and its value-added products, it is important to promote consumer awareness of OFSP puree chapati and other such nutritious products through cooking demonstrations and other nudging approaches using attractive illustrations and social media platforms that engage mothers and care-givers of children under five years old as well as the youth. This article is protected by copyright. All rights reserved.