Responses to reduced nicotine cigarette marketing features: a systematic review.
Andrea C JohnsonMelissa MercincavageValentina SouprountchoukSasha RogelbergAnupreet K SidhuCristine D DelnevoAndrew A StrasserPublished in: Tobacco control (2021)
Commercial marketing of RNCs is appealing and may need stronger regulations or communication campaigns to accurately convey risks. Opportunities exist for future research within tobacco regulatory science.