Video communication via platforms such as Zoom has been routinely used as a communication tool during the COVID-19 pandemic. Scientific evidence has suggested that constant video communication can have detrimental consequences such as "Zoom fatigue", inhibiting collaboration, and new information exchange. The current study focuses on the effects of using video communication technology on self-esteem, affect, and image perception under the framework of objective self-awareness (OSA). We implemented a survey among a large sample of video communication users. The results revealed a nuanced picture of OSA with video communication: merely seeing self-video and the time of using video communication won't activate OSA. However, being a listener and a part of the audience in video communication activated OSA. In turn, OSA significantly increased the attention paid to oneself, leading to critical self-evaluation, negative affect, and a greater level of cosmetic surgery acceptance. Moreover, OSA reduced the level of self-esteem. Theoretical and practical implications are discussed.