#toolittletoolate: JUUL-related content on Instagram before and after self-regulatory action.
Lauren CzaplickiShreya TulsianiGanna KostyginaMiao FengYoonsang KimSiobhan N PerksSherry EmeryBarbara SchilloPublished in: PloS one (2020)
Our results reflect the limits of voluntary industry actions to reduce or change vaping-related content on social media. Rather, strong federal restriction on commercial tobacco marketing is the optimal pathway to reduce initial product marketing exposure among youth. These limits would make the emergence and viral contagion of brand-related social media content less likely and reduce its influence on youth behavior.