Defining Insights.
Alicia Alexander CadoganJerry LauSusan WnorowskiGeri R KelschJane OreperLillian ChavezJoseph J WeidmanEvelyn R Hermes-DeSantisPublished in: Therapeutic innovation & regulatory science (2023)
The INSITE process provides a simple framework that should become routine for all Medical Information colleagues who are leading the work around insights. The process should be shared across all functions that participate in the insight generation process. This is another area where Medical Information can demonstrate leadership and highlight their value to the organization.