Promoting Tobacco Use Among Students: The U.S. Smokeless Tobacco Company College Marketing Program.
Zhen Jason QianMatthew J HillDivya RamamurthiRobert K JacklerPublished in: The Laryngoscope (2020)
Targeting of college students on campus was a common tobacco industry practice between the 1940s and early 1960s. From the 1970s through 1990s USST resurrected the method and pursued it with vigor including: distribution of free samples; sponsored events and concerts, branded intramural teams; visits by sports celebrities; logo wearables and merchandise; contests and incentives; and displays and promotions in stores on and surrounding campuses. Laryngoscope, 131:E1860-E1872, 2021.