Dissemination Strategies for mHealth Apps: Systematic Review.

Henri Claude Moungui Hugues Clotaire Nana-Djeunga Che Frankline Anyiang Mireia Cano Jose Antonio Ruiz Postigo Carme Carrión

Published in: JMIR mHealth and uHealth (2024)

mHealth apps can be disseminated via paid and unpaid marketing strategies using various communication channels. The effects of these strategies are reflected in download numbers and user engagement with mHealth apps. Further research could provide guidance on a framework for disseminating mHealth apps and encouraging their routine use.

Keyphrases

systematic review
social media