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What do parents think of using informational videos to support recruitment for parenting trials? A qualitative study.

Maiken PontoppidanSarah BlowerJulie Nygaard SolvangTracey Bywater
Published in: Trials (2021)
Informational videos are acceptable to parents; however, co-production or participant/patient involvement in the development of such videos is recommended. Informational videos may not increase recruitment but have the potential for improving retention. Key design recommendations are to ensure a 'professional' look to the video, to supplement videos with paper-based information, to keep the length to < 3 min, and for the 'talking head' part to feature a key member of the study team.
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