Characteristics of and User Engagement With Antivaping Posts on Instagram: Observational Study.

Yankun Gao Zidian Xie Li Sun Chenliang Xu Dongmei Li

Published in: JMIR public health and surveillance (2021)

Multiple features of antivaping Instagram posts may be related to user engagement and perception. This study identified the critical elements associated with high user engagement, which could be used to design antivaping posts to deliver health-related information more efficiently.

Keyphrases

social media
health information
healthcare