Effect of price changes in little cigars and cigarettes on little cigar sales: USA, Q4 2011-Q4 2013.
Doris G GammonBrett R LoomisDaniel L DenchBrian A KingErika B FulmerTodd RogersPublished in: Tobacco control (2015)
Our results suggest that US cigarette smokers are avoiding the high cost of cigarettes by switching to lower priced little cigars. Increasing and equalising prices among comparable products, like cigarettes and little cigars, may motivate cost-conscious smokers to quit.
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