Exploring #MentholBan on TikTok: A Thematic and Semantic Network Analysis.

Miao FengSteven BinnsSherry Emery

Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2024)

This study pursued an exploration of tobacco policy discussion on TikTok, specifically related to the FDA-proposed menthol ban. TikTok is a newer platform and our study provides early evidence of policy discussion emerging there, including the types of accounts creating the content and their valence toward the policy.

Keyphrases

public health
healthcare
network analysis
mental health