Uptake of Tailored Text Message Smoking Cessation Support in Pregnancy When Advertised on the Internet (MiQuit): Observational Study.

Joanne L Emery Tim Coleman Stephen Sutton Sue Cooper Jo Leonardi-Bee Matthew J Jones Rupert Harwood

Published in: Journal of medical Internet research (2018)

Commercial online adverts are a feasible, likely cost-effective method for engaging pregnant smokers in digital cessation support and may generate uptake at a faster rate than noncommercial websites. As a strategy for implementing MiQuit, online advertising has large reach potential and can offer support to a hard-to-reach population of smokers.

Keyphrases

smoking cessation
replacement therapy
health information
social media
pregnant women
preterm birth
healthcare
quality improvement
climate change
pregnancy outcomes