Electrochemical reduction of nitrate to ammonia (NH 3 ), a green NH 3 production route upon combining with renewable energy sources, is an appealing and alternative method to the Haber-Bosch process. However, this process not only involves the complicated eight-electron reduction to transform nitrate into various nitrogen products but simultaneously suffers from the competitive hydrogen evolution reaction, challenged by a lack of efficient catalysts. Herein, the in situ growth of Fe 2 O 3 nanorod arrays on carbon cloth (Fe 2 O 3 NRs/CC) is reported to exhibit a high NH 3 yield rate of 328.17 μmol h -1 cm -2 at -0.9 V versus RHE, outperforming most of the reported Fe catalysts. An in situ growth strategy provides massive exposed active sites and a fast electron-transport channel between the carbon cloth and Fe 2 O 3 , which accelerates the charge-transport rate and facilitates the conversion of nitrate to NH 3 . In situ Raman spectroscopy in conjunction with attenuated total reflection Fourier transform infrared spectroscopy reveals the catalytic mechanism of nitrate to NH 3 . Our study provides not only an efficient catalyst for NH 3 production but also useful guidelines for the pathways and mechanism of nitrate electroreduction to NH 3 .