Consumer perceptions of nutrient content claims in Australia: A qualitative study.
Benjamin ThompsonAnne-Therese McMahonWendy L WatsonDevorah RiesenbergClare HughesElizabeth Phillipa NealePublished in: Journal of human nutrition and dietetics : the official journal of the British Dietetic Association (2023)
For content claims to support the consumer they need to be accurate and their use limited to healthier foods. This can be achieved by requiring products with content claims to meet NPSC thresholds, as required for products making health claims.