Differential responses to ethical vegetarian appeals: Exploring the role of traits, beliefs, and motives.

Luke D Smillie Matthew B Ruby Nicholas P TanLiora StollardBrock Bastian

Published in: Journal of personality (2023)

Ethical vegetarian appeals may elicit different responses from different people, particularly those focused on animal welfare, depending on how normative one believes meat-eating to be. Such insights can inform behavior change efforts in this area.

Keyphrases

decision making
physical activity
weight loss
quality improvement
gene expression