Differential responses to ethical vegetarian appeals: Exploring the role of traits, beliefs, and motives.
Luke D SmillieMatthew B RubyNicholas P TanLiora StollardBrock BastianPublished in: Journal of personality (2023)
Ethical vegetarian appeals may elicit different responses from different people, particularly those focused on animal welfare, depending on how normative one believes meat-eating to be. Such insights can inform behavior change efforts in this area.