Overestimation of alcohol consumption norms as a driver of alcohol consumption: a whole-population network study of men across eight villages in rural, southwestern Uganda.
Jessica M PerkinsBernard KakuhikireCharles BagumaJordan JurinskyJustin D RasmussenEmily N SatinskyElizabeth NamaraPhionah AherezaViola KyokundaH Wesley PerkinsJudith A HahnDavid R BangsbergAlexander C TsaiPublished in: Addiction (Abingdon, England) (2021)
Most men in eight rural Ugandan villages incorrectly thought that frequent and heavy alcohol consumption were common among men in their villages. These misperceived norms had a strong positive association with individual drinking behavior.