Login / Signup

Four Dissemination Pathways for a Social Media-Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators.

Kassandra L HardingRafael Pérez-EscamillaGrace J CarrollRichmond Nii Okai AryeeteyOpeyemi Lasisi
Published in: JMIR nursing (2019)
Paid advertisements are an effective mechanism to increase exposure and engagement of campaign posts on Facebook, which was achieved at a low cost.
Keyphrases
  • social media
  • low cost
  • health information
  • preterm infants