Four Dissemination Pathways for a Social Media-Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators.
Kassandra L HardingRafael Pérez-EscamillaGrace J CarrollRichmond Nii Okai AryeeteyOpeyemi LasisiPublished in: JMIR nursing (2019)
Paid advertisements are an effective mechanism to increase exposure and engagement of campaign posts on Facebook, which was achieved at a low cost.