Engagement and Nonusage Attrition With a Free Physical Activity Promotion Program: The Case of 10,000 Steps Australia.

Diana Guertler Corneel Vandelanotte PhD Morwenna Kirwan Mitch J Duncan

Published in: Journal of medical Internet research (2015)

Compared to other freely accessible Web-based health behavior interventions, the 10,000 Steps program showed high engagement. The use of an app alone or in addition to the website can enhance program engagement and reduce risk of attrition. Better understanding of participant reasons for reducing engagement can assist in clarifying how to best address this issue to maximize behavior change.

Keyphrases

social media
physical activity
quality improvement
healthcare
public health
health information
risk assessment
human health