Does "hospital loyalty" matter? Factors related to the intention of using a mobile app.
Yun-Hsuan LinJong-Long GuoHsiao-Pei HsuLi-Shu YangYa-Lin FuChiu-Mieh HuangPublished in: Patient preference and adherence (2019)
Intended use of the app by women is mainly related to their experience of which is usefulness, ease of use and satisfaction of service are the most important factors contributing to continuous use. Hospital loyalty does not directly affect intention to use as expected. The influence of loyalty must be related to the patients' perception of the product, in terms of usefulness, ease to use, and satisfaction. The finding is helpful to understand patients' preference and support their behavioral adherence.