Online Interest for Electronic Cigarettes Using Google Trends in the UK: A Correlation Analysis.
Zainah SindhooShayaan SindhooAbhishek GhoshSimranjit KaurIreneous SoyiriKeivan AhmadiPublished in: Substance use & misuse (2023)
Google Trends may correspond to population-based prevalence of electronic cigarette use. The changing trends coincide with changing policy decisions. Google Trends based prediction for online interest in electronic cigarettes requires further validation so should currently be used in conjunction with other traditional methods of data collections.