Using mobile meditation app data to predict future app engagement: an observational study.
Rylan FowersVincent BerardiJennifer HubertyChad StecherPublished in: Journal of the American Medical Informatics Association : JAMIA (2022)
Our results are consistent with existing estimates of the time required to develop a new habit. Additionally, this research demonstrates how to use app usage data to quickly and accurately predict the likelihood of users' future app abandonment. This research allows future researchers to better target just-in-time interventions towards users at risk of abandonment.