When Similarity Beats Expertise-Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study.

Anne-Madeleine Kranzbühler Mirella H P Kleijnen Peeter W J Verlegh Marije Teerling

Published in: Journal of medical Internet research (2019)

When confronted with information from both sources simultaneously, prospective patients are influenced more strongly by other patients. This effect reverses when the patient rating has been aggregated from a (very) small number of individual opinions. This has important implications for how to present health care provider ratings to prospective patients to aid their decision-making process.

Keyphrases

end stage renal disease
ejection fraction
healthcare
newly diagnosed
chronic kidney disease
peritoneal dialysis
decision making
prognostic factors
emergency department
patient reported
social media
health insurance