Development of a Theory-Based, Culturally Appropriate Message Library for Use in Interventions to Promote COVID-19 Vaccination Among African Americans: Formative Research.
Jennifer ErvesHeather M BrandtMaureen SandersonKristin ClarksonOmaran LeeDavid G SchlundtKemberlee R BonnetJamaine DavisPublished in: JMIR formative research (2022)
We used a 4-phase, systematic process using multiple community engagement approaches to create messages for African Americans to support interventions to improve COVID-19 vaccination rates among adults and children. The newly developed messages were deemed to be culturally appropriate according to experts and members of the African American community. Future research should evaluate the impact of these messages on COVID-19 vaccination rates among African Americans.