You wouldn't eat 16 teaspoons of sugar-so why drink it? Aboriginal and Torres Strait Islander responses to the LiveLighter sugary drink campaign.
Jennifer BrowneCatherine MacDonaldMikaela EganRobyn DelbridgeAlison McAleeseBelinda MorleyPetah AtkinsonPublished in: Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals (2018)
Results suggest the Aboriginal advertisement resonated with Aboriginal and Torres Strait Islander people and impacted knowledge about the sugar content of SSBs, particularly in Victoria where the campaign originated. SO WHAT?: This study highlights the importance of Aboriginal and Torres Strait Islander-led health promotion campaigns and tailoring health messages to the local Aboriginal and/or Torres Strait Islander community.