Bach (Psychological Research 2022, https://doi.org/10.1007/s00426-022-01773-w ) offer a re-conceptualisation of motor imagery, influenced by older ideas of ideomotor action and formulated in terms of action effects rather than motor output. We share the view of an essential role of action effect in action planning and motor imagery processes, but we challenge the claim that motor imagery is non-motoric in nature. In the present article, we critically review some of Bach et al.'s proposed ideas and pose questions of whether effect and motor processes are functionally separable, and if not, what mechanisms underlie motor imagery and what terminology best captures its function.