Comparing Web-Based Venues to Recruit Gay, Bisexual, and Other Cisgender Men Who Have Sex With Men to a Large HIV Prevention Service in Brazil: Evaluation Study.
Daniel Rodrigues Barros BezerraCristina Moreira JalilEmilia Moreira JalilLara Esteves CoelhoEduardo Carvalheira NettoJosias FreitasLaylla MonteiroToni SantosCleo SouzaBrenda HoaglandValdilea Gonçalves VelosoBeatriz Gilda Jegerhorn GrinsztejnSandra Wagner CardosoThiago Silva TorresPublished in: JMIR formative research (2022)
Social media and GSN app advertisements were useful to disseminate information on HIV prevention strategies and to recruit MSM to a large HIV prevention service in Brazil. Compared to GSN apps, social media advertisements were less expensive and reached more vulnerable and younger MSM. Digital marketing campaigns should use different and complementary web-based venues to reach a plurality of MSM.