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Social Media Recruitment of Marginalized, Hard-to-Reach Populations: Development of Recruitment and Monitoring Guidelines.

Jennifer RussomannoJoanne Gayle PattersonJennifer M Jabson Tree
Published in: JMIR public health and surveillance (2019)
Researchers must consider potential harms of using targeted Facebook advertisements to recruit hard-to-reach and stigmatized populations. To minimize harm to participants and research staff, researchers must preemptively implement detailed social media recruitment and monitoring guidelines for monitoring and responding to negative feedback on targeted Facebook advertisements.
Keyphrases
  • social media
  • health information
  • cancer therapy
  • healthcare
  • drug delivery
  • human health