Enhancing Efficiency and Reach Using Facebook to Recruit Breast Cancer Survivors for a Telephone-Based Supportive Care Randomized Trial During the COVID-19 Pandemic.
Deborah B EjemStephen WechslerSarah Frazier GallupsSarah KhalidiJazmine Coffee-DunningAoyjay P MontgomeryCourtney J StevensKimberly KeeneGabrielle Betty RocqueMary D ChamberlinMark T HegelAndrés AzueroMaria PisuDaphne EllisStacey A IngramValerie M LawhonTiffany GilbertKali J MorrissetteJamme MorencyKaren ThorpMegan CodiniRobin NewmanJennifer EcholsDanielle CloydSarah M Dos AnjosColleen MuseSusan GoedekenKristen Elizabeth LawsJennae HerbertMarie A BakitasKathleen D LyonsPublished in: JCO oncology practice (2023)
Augmenting traditional recruitment with Facebook increased our RCT's geographic and sociodemographic reach and supported meeting recruitment goals in a timely way. In the wake of the COVID-19 pandemic, cancer survivorship researchers should consider using social media as a recruitment strategy while weighing the advantages and potential biases introduced through such strategies.