Copolymerization provides an effective approach to tune the photophysical properties of non-conventional luminescent polymers (NCLPs). In this study, the controlling of intrinsic emissions of polyacrylonitrile (PAN) copolymers is revealed by a delicate difference of secondary monomers. The introduction of methacrylate comonomers can induce a 70-nm red-shifting in the PL emission of copolymers compared with that of acrylate-containing copolymers. The mechanism of such "copolymerization induced red-shifting" in PAN copolymers is investigated. It is demonstrated that the presence of the α-methyl group in the copolymers can enhance the chain rigidity and through-space conjugation (TSC) of C≡N groups, resulting in the red-shifting of emission.