Login / Signup

Willpower is overrated.

Michael InzlichtMalte Friese
Published in: The Behavioral and brain sciences (2021)
Any analysis of self-regulation that focuses solely on willpower in conflict-laden situations is insufficient. Research makes clear that the best way to reach one's goal is not to resist temptations but to avoid temptations before they arrive; it further suggests that willpower is fragile and not to be relied on; and that the best self-regulators engage in willpower remarkably seldom.
Keyphrases
  • transcription factor