The Effect of Cigarette Content Marketing on Students' Smoking Behavior and Decisions: A PLS-SEM Approach.

Juliana Nasution Maryam BatubaraMuhammad Idris NasutionAbdillah Ahsan

Published in: Asian Pacific journal of cancer prevention : APJCP (2024)

Cigarette marketing content has been proven to influence students' behavior towards cigarettes, as well as directly influencing their decision to purchase cigarettes. Students' behavior towards cigarettes also influences their decisions in purchasing cigarettes.

Keyphrases

smoking cessation
high school
replacement therapy