Exploring adolescent girls and young women's PrEP-user profiles: qualitative insights into differentiated PrEP delivery platform selection and engagement in Cape Town, South Africa.
Elzette RousseauKathleen J SikkemaRobin F JuliesKatelyn MazerGabrielle O'MalleyRenee HeffronJennifer F MortonRachel JohnsonConnie L CelumJared M BaetenLinda Gail BekkerPublished in: Journal of the International AIDS Society (2024)
Market segmentation of AGYW characterizes different types of PrEP-users and has the potential to enhance tailored messaging and campaigns to reach specific segments, with the aim of improving sustained PrEP use and HIV prevention benefits.