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Perceptions of Heated Tobacco Products (HTPs) vs. Cigarettes and E-Cigarettes in Relation to Likelihood of Trying HTPs or Suggesting HTPs to Those Who Smoke Cigarettes.

Zongshuan DuanCarla J BergYael Bar-ZeevLorien C AbromsYan WangAmal KhayatYuxian CuiCassidy R LoParcoHagai Levine
Published in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2024)
This study examined the relationship of perceptions of HTPs relative to cigarettes and e-cigarettes, with regard to adults' self-reported likelihood to use HTP or to suggest HTPs to those who smoke cigarettes. Favorable perceptions of HTPs' design and appeal versus e-cigarettes correlated with greater likelihood to try HTPs. Favorable perceptions of HTPs' design and appeal, as well as health and utility, versus cigarettes and e-cigarettes correlated with greater likelihood to suggest HTPs to those who smoke. Findings underscore the need for ongoing surveillance of HTP marketing and consumer perceptions to inform regulatory efforts and estimate the population-level impact of HTPs and other tobacco products.
Keyphrases
  • smoking cessation
  • healthcare
  • replacement therapy
  • primary care
  • public health
  • mental health
  • risk assessment
  • social media
  • human health