COVID-19 vaccine messaging for young adults: Examining framing, other-referencing, and health beliefs.
Tanner R NewboldElif Gizem Demirag BurakGlenn LeshnerShane ConnellyNorman WongSun Kyong LeeSeulki Rachel JangPublished in: Health psychology : official journal of the Division of Health Psychology, American Psychological Association (2024)
This study provides evidence for the role of reference point in moderating the effect of gain-loss message framing on COVID-19 vaccine attitudes and intentions. However, the findings differ from past research, suggesting other-gain messages may be an optimal strategy for promoting these vaccine outcomes for young adults. Overall, findings have implications for developing tailored messaging strategies that account for the nature of targeted populations and the evolving perceptions of the disease and its associated messaging campaigns. (PsycInfo Database Record (c) 2024 APA, all rights reserved).