In 2011, Jair Bolsonaro initiated a fight against the federal program proposal School without Homophobia (2009), which aimed to educate children, school staff, and parents on the respect to sexual diversity and prevention of violence against LGBTQIA + students. Bolsonaro's Gay Kit unleashed an anti-gender campaign in Brazil. The fight against "gender ideology" that follows Jair Bolsonaro initial campaign indicates a turn in the articulation and the discourse of conservative and right-wing actors. This anti-gender campaign brough together groups that historically have been divided along class, race and gender lines, such as radical Catholic, middle- and upper-class white conservative Brazilians, and Neo-Pentecostals. In this paper, I analyze the power of the anti-gender campaign unleashed since the 2010s to find a common enemy, a common language and a common interest among conservative sectors of Brazilian society. I argue that gender works as the main symbolic glue that helps right-wing actors to forge a common identity in opposition to a new common Other, namely leftists. The main factor bridging them together is the preservation of the masculinist national identity that denies any form of structural inequality and critical thinking.