How did the use of the social marketing approach in Egyptian communities succeed in improving breastfeeding practices and infants' growth?

Ammal M MetwallyWalaa A BashaGhada A ElshaarawySara F SallamInas R El-AlameeyAmira S El RifayWalaa YousefAmira A GodaGalal A ElashryDoaa E AhmedNayera E HassanSahar A El-MasryNihad A IbrahimSoha M Abd El DayemWafaa A KandeelEbtissam M Salah El-DinRokia Abd Elshafy S El BannaIman H KamelEnas M AbdelhamidMohamed AbdelrahmanWalaa S Mahmoud

Published in: BMC public health (2024)

Improvement for the majority of the key breastfeeding indicators and physical growth of infants indicates that raising a healthy generation should start by promoting breastfeeding practices that are respectable to societal norms.

Keyphrases

preterm infants
healthcare
primary care
mental health
physical activity