Attentional focus strategies eliciting external focus of attention effectively enhance drop jump (DJ) performance, however, their effects vary depending on the words used for the instructions. We aimed to examine the effects of different words on DJ performance using instructions eliciting external focus to minimize contact time (CT) or maximize jump height (JH). Twenty collegiate athletes performed DJs from a 30-cm platform after receiving one of the four instructions: two instructions (COND 1 and 2) about minimizing CT, and two instructions (COND 3 and 4) about maximizing JH. The reactive strength index (RSI), CT, JH, relative peak vertical ground reaction force (vGRF), and leg stiffness (k vert ) were compared between conditions using repeated-measures analysis of variance. There was no significant main effect of conditions on the RSI, relative peak vGRF, and k vert (p > 0.05). CT was significantly shorter under CONDs 1 and 2 than COND 3 (p < 0.05); JH was significantly higher under COND 3 than CONDs 1 and 2 (p < 0.05), and under COND 4 than COND 1 (p < 0.05). When using attentional focus strategies in DJ, it is necessary to use different words and purposes according to the players' tasks.