Plain packaging of waterpipe tobacco? A qualitative analysis exploring waterpipe smokers' and non-smokers' responses to enhanced versus existing pictorial health warnings in Egypt.

Aya MostafaHeba Tallah MohammedWafaa Mohamed HusseinMahmoud ElhabibyWael SafwatSahar LabibAisha Aboul FotouhJanet Hoek

Published in: BMJ open (2018)

Our exploratory study suggests larger WT PHWs featuring proximal risks and presented on plain WTPs could potentially deter experimentation with WT products among non-users and promote cessation among existing users.

Keyphrases

smoking cessation
healthcare
public health
human health
mental health
health information
social media
health promotion