Many voluntary agricultural conservation programs offer the same incentives across the United States. Yet spatial variation in profitability and efficacy of conservation practices suggest that these uniform approaches are not cost-effective. Spatial targeting of voluntary agricultural conservation programs has the potential to increase the cost-efficiency of these programs due to regional heterogeneity in the profitability and greenhouse gas mitigation benefits of agricultural land management practices across the continental United States. We illustrate how predicted rates of adoption and greenhouse gas sequestration might be used to target regions where efforts to incentivize cover-cropping and reductions in tillage are most likely to be cost -effective.