Lifting the Digital Curtain: Utilizing Social Media to Promote Health Content and Engage with Asian Populations.
Tenzin Yeshi Wangdak YuthokChloe SalesSally Shan LiNina LiKatherine ConnorsLatha PalaniappanPublished in: Journal of Asian health (2022)
Social media is a powerful tool that can be leveraged for targeted recruitment - in this study we see how it can increase diversity amongst research participants and potentially be used as an effective tool for information dissemination. This work can be expanded in the future by examining other social media platforms more targeted toward Asian populations, and more thorough disaggregation to fully understand the diversity present in the Asian population.