SunSmart news? Traditional media coverage of sun protection issues during springtime in New Zealand.

Traditional media coverage of skin cancer remains relatively low during springtime. It is heartening to see that most stories included prevention information. SO WHAT?: Given the impact of skin cancer in NZ, and the importance of springtime as a period for behaviour change to reduce risk, there is considerable scope for increased media coverage and advocacy. Further research could usefully analyse media trends throughout the year and within specific media platforms, both traditional and new, in order to further disseminate information to the NZ public.