Impact of the Tips From Former Smokers Anti-Smoking Media Campaign on Youth Smoking Behaviors and Anti-Tobacco Attitudes.
Elizabeth SlocumYanmei XieDavid C ColstonSherry EmeryMegan E PatrickJames F ThrasherMichael R ElliottNancy L FleischerPublished in: Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco (2022)
Few studies have examined the potential for anti-smoking media campaigns to influence audiences outside their targeted audience. In this study, we show the potential for adult-targeted campaigns to impact youth and suggest that Tips exposure may promote anti-smoking attitudes among youth.