Youth Study Recruitment Using Paid Advertising on Instagram, Snapchat, and Facebook: Cross-Sectional Survey Study.
Kelsey Lynett FordTashuna AlbrittonTara A DunnKacy CrawfordJessica NeuwirthSheana Salyers BullPublished in: JMIR public health and surveillance (2019)
Recruitment and enrollment outcomes indicate the use of Instagram and Snapchat, in addition to Facebook, may be a modern, useful, and cost-effective approach to reach youth with surveys on sensitive health topics. As the use of Facebook declines among youth, the use of more popular social media platforms can augment study recruitment for health research and evaluation efforts.