The index lift in data mining has a close relationship with the association measure relative risk in epidemiological studies.
Khanh VuRebecca A ClarkColin BellingerGraham EricksonAlvaro Osornio-VargasOsmar R ZaïaneMenglu ChePublished in: BMC medical informatics and decision making (2019)
Lift, relative risk, and odds ratio are positively correlated and share the same null value. However, lift depends on the exposure prevalence, and thus is not straightforward to interpret or to use to compare association strength. Tools are provided to obtain the relative risk and odds ratio from lift.