A cross-sectional study of exposure across social media platforms for the British Orthodontic Society retention awareness campaign: #HoldthatSmile.
Yung LamJadbinder SeehraStefan AbelaMartyn T CobournePublished in: Journal of orthodontics (2021)
There were a relatively low number of posts relevant to #HoldthatSmile on Twitter, Facebook and Instagram over the campaign's first 12 months. However, the majority of these did convey positive or neutral messages.