Exposure to tobacco imagery in popular films and the risk of ever smoking among children in southern India.
Muralidhar M KulkarniVeena Ganesh KamathAsha KamathSarah LewisIlze BogdanovicaManpreet BainsJo CranwellAndrew FogartyMonika AroraGaurang P NazarKirthinath BallalRohith BhagwathJohn BrittonPublished in: Tobacco control (2020)
In this cross-sectional study, children in southern India who had seen films containing tobacco imagery are no more likely to smoke than those who had not, indicating that the tobacco control messaging mandated by Indian law may be attenuating the effect of tobacco imagery in films on smoking uptake.