Patient Preferences and Perceptions Concerning Aesthetic Providers and Social Media.

A social media presence is not a strict requirement for success, but 41% of respondents reported a social media presence positively impacted their desire to see the provider as a patient. Patients preferred certain characteristics, such as verification and before and after photos. Aesthetic providers should take care when determining what content to publish to their social accounts and should consider focusing on educational, promotional, and family/interpersonal content.