Qualitative exploration of the intersection between social influences and cultural norms in relation to the development of alcohol use behaviour during adolescence.
Georgie J MacArthurMatthew HickmanRona CampbellPublished in: BMJ open (2020)
Cultural norms, social influences and social media intersect to create a pressurised environment around alcohol use during mid-adolescence, driving the escalation in the prevalence of excessive consumption at this stage. New interventions need to address normative influences to enable the prevention of excessive alcohol use during adolescence.